SHOP-IN-SHOP

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SHOP-IN-SHOP

THE ART OF COMFORT

Carefully curated and impeccably styled, the American Leather Shop-in-Shop allows clients to immerse themselves in quiet luxury and experience our unparalleled craftsmanship, quality, and comfort.

OUR STORY

MODERN LIFE, WELL FURNISHED

Rooted in American heritage, AL was founded in 1990 by engineers with a passion for innovation and craftsmanship, and a determination to cut industry standard timelines in half. Believing that three months was far too long to wait for a custom piece of furniture, they flew in Italian Master Craftsmen to personally trained the AL artisans based on generations-old trade secrets. Not only were the AL founders successful in marrying speed and quality, but they effectively redefined the standard for American furniture craftsmanship.

Today, AL stands not only as a symbol of uncompromising quality and craftsmanship but also timeless design and innovation. Inspired by modern design aesthetics and trends, our furniture is designed to be more than just a place to sit. It’s purposely crafted to transcend the ordinary and enrich the lives of those who choose to surround themselves with quiet luxury. From our motion sofas to our stationary chairs, each meticulously crafted piece tells a story of excellence and comfort and leaves a lasting legacy of unparalleled artistry.

AN ELEVATED RETAIL EXPERIENCE

Our custom curated programs are tailored to suit your store and market needs. In addition to the design studio, you'll receive a customizable oiled-oak swatch cabinet housing an array of our luxe fabrics and leathers, and digital and print sales materials.

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Performance Partner

  • 850 sq ft+
  • Up to 8 products with curated spaces: sleepers, recliners, and stationary

Prestige Partner

  • 1025 sq ft+
  • Up to 15 products with curated spaces: sleepers, recliners, and stationary

Platinum Partner

  • 1800 sq ft+
  • Up to 24 products with curated spaces: sleepers, recliners, and stationary

PROGRAM BENEFITS

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Marketing Support

  • - Branded national advertising campaigns
  • - Yearly promotional calendar
  • - Digital advertising program

In-Store Merchandising

  • - Curated design studio
  • - Customizable swatch cabinet
  • - Full suite of digital and retail sales material

Sales Training

  • - In-store product knowledge seminars
  • - Immersive, in-dept, ALU
  • - Online product training programs

CUSTOM IS STANDARD

At the heart of AL is our unwavering commitment to craftsmanship and quality. Each piece is handcrafted to order by our skilled artisans in the US, ensuring an unparalleled level of quality, precision, and durability.

From our wide array of premium fabrics and leathers to the finishing touches, we take pride in giving clients endless possibilities to create the perfect piece of furniture that will stand the test of time and elevate any room it lives in.